Memasarkan snack tradisional di modern outlet

Memasarkan snack tradisional di modern outlet Oleh : Slamet Rahardjo Materi ini saya sampaikan pada pelatihan PENGEMBANGAN KEMITRAAN UNTUK UKM KERAJINAN DI JAWA TENGAN pada 27 November 2008 di Semarang acara tersebut diselenggarakan oleh DEPPERINDAGKOP Propinsi Jateng bekerja sama dengan Jateng Ventura. 1. Toko Modern Toko Modern adalah toko dengan sistem pelayanan mandiri, menjual berbagai [...]

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The Value of Personalization From Melody Vargas,Part 4 in a Series on Loyalty Retailing

The Value of Personalization From Melody Vargas, Part 4 in a Series on Loyalty Retailing The concept is simple, recognizing a customer when they walk through the door or sign-on to a Web site allows the retailer to tailor the shopping experience for each customer. By recognizing each shopper as an unique individual with their own tastes, [...]

The Value of Information Part 3 From Melody Vargas,Part 3 in a Series on Loyalty Retailing

The Value of Information Part 3From Melody Vargas,  Part 3 in a Series on Loyalty RetailingIt seems innocent. Retailers offer frequent shopper cards to their customers so that they can better understand them. Understanding their customers allows retailers to make better assortment decisions and improve the efficiency of the supply chain.  A more efficient supply chain [...]

Value / Variety / Convenience – Which is Winning?:

This information is forwarded to Nielsen KAM BASE Member and collected from any publications sources, such as : newspapers, magazines, internet, and tabloids to support retail industry.Value / Variety / Convenience – Which is Winning?:Bringing Clarity to Channel Choice  By: Todd Hale, SVP, Consumer & Shopper Insights, Nielsen Consumer Panel Services  Like petulant children who [...]

‘Looking Good’ trend led by Metrosexuals

  ‘Looking Good’ trend led by Metrosexuals  The world’s embrace of metrosexual males has raised pressure on everyone to look good. If the likes of George Clooney, Bono and Brad Pitt have the masculinity and confidence to groom, moisturize and more, so can the Average Joe, Jacques or Jose. Regardless of continent, culture, age or gender, [...]

Retailers Say U.S. Sales May Slow Through Holidays

  Retailers Say U.S. Sales May Slow Through Holidays By Lauren Coleman-Lochner U.S. retailers are poised for a sales slowdown that may last through the holidays and into 2008. Target Corp., the second-biggest U.S. discounter, reported today its first profit decline in two years. Home improvement chain Lowe’s Cos. yesterday cut its earnings forecast for [...]